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Website Design Brief

Client Questionnaire


What is the purpose of this site?

Include an overview of what the general purpose and goal of the website is. Please tick the ones that apply to you.

Do you have a time frame or deadline to get this site online? 

Do you have a budget in mind? (If you don’t please provide a range that you are willing to invest)

What will make this site a success for you?


Who will visit this site? Describe your potential clients. Young, old, demographics etc.

Why do you believe site visitors should do business with you rather than with a competitor? What problem are you solving for them?

Websites can range from very minimalist, to very detailed and complex designs. Please tick your preference below:


What are you offering? Make a list of all the sections/pages you think that you’ll need

Pages & content notes

Do you have the written content and images/photographs prepared for these pages?

(Please note that before any real design work or site construction can begin, an outline of the content and preferably all of the content will be needed.)

Is this a site re-design?


People are coming to your new site for the first time. How do you want them to feel about your company?

Are there corporate colors, logo, fonts etc. that should be incorporated?

If you do not already have a logo, are you going to need one designed?

Is there a specific look and feel that you have in mind?

Websites of your closest competition

Please include at least 3 links of sites of your competition. 

Websites that we like

Along with putting down the site address, please comment on what you like about each site, i.e. the look and feel, functionality, colors etc. These do not have to have anything to do with your business, but could have features you like. Please include at least 3 examples.


How do people find out about your business right now?

Have you thought about how you’re going to market this site?

Do you have any social network accounts setup? (Facebook etc). Do you want links to those accounts on your site?

Do you have a mail service account? (Constant Contact, MailChimp etc.)

Will you want to build your mailing list and use it for advertising & newsletters?

If someone were searching for your product/service, what types of search terms (single words or phrases) might they use?


Will there be sections that need regular updating? Which ones?

Would you like to be able to do most of the updating yourself?

If you’re planning on writing a blog do you already have several things written? Do you already write on a regular basis?

Are there any features/pages that you don’t need now but may want in the future?

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